Faster unit absorption
Film moves buyers through the sales phase faster than a folder of renders ever could.
For developers, off-plan sales teams and property groups
Real estate development &
off-plan video production.
Sell the building before it exists. We make cinematic brand films, render-to-film campaigns and multi-format launch content that turn a development into a story buyers commit to — and accelerate how fast units absorb.
Trusted by the world's most prestigious hotels & resorts
The off-plan problem
Off-plan is the hardest thing in property to sell — because there's nothing to show.
A developer launching off-plan is asking buyers to commit serious money to a place that doesn't physically exist yet. A folder of static renders won't carry that leap of faith. Film will. A cinematic launch film puts the buyer insidethe finished development — the light through the finished window, the life on the finished terrace, the neighbourhood the building will anchor — blending real cinematography with render-to-film integration until the unbuilt feels inevitable. That's the difference between a slow release and a launch that pre-sells.
What's in a development campaign
What we produce for a launch.
—Project brand filmThe emotional flagship that defines the development.
—Render-to-film integrationCGI and architectural renders woven into live cinematography.
—Off-plan storytellingThe lifestyle and location, sold before completion.
—Unit & amenity toursCinematic walkthroughs for the sales suite and portals.
—Multi-format launch campaignSocial, paid, PR and trade-show cuts.
—Ongoing contentPhased releases across the sales cycle.
Why it works · Developer framing
What a launch campaign drives.
Measured in absorption, pre-sales and cost per qualified lead — the metrics a developer actually reports on.
Stronger off-plan pre-sales
Commitment before completion — when a development needs cash-flow certainty most.
Lower cost per qualified lead
A film that pre-sells the story filters for serious buyers across the launch.
A brand asset library
One production the whole development markets from — social, paid, PR and trade show.
Portfolio
Development & property work.
Development · Brand film
The flagship film
The complete brand story — the emotional anchor a whole launch campaign is built around.
Development · Launch spot
Launch spot
Lifestyle and location cut for reach — the piece that carries a development into market.
Etico Management · Property group
Portfolio in motion
A property-management group filmed as a brand — the bridge between hospitality and property.
Investment
Development pricing.
Travel, lodging and permits are quoted separately. Scope drives the number — let's size it to your launch.
Development Launch
$15–30K+
Developers & property groups
Project brand film + render/CGI integration + unit tours + multi-format launch campaign + PR/trade-show content.
Content Retainer
from $850/mo
Phased across the cycle
Phased content from teaser to launch to sell-out, keeping momentum across the absorption period.
Enterprise & Multi-phase
Custom
Portfolios & multi-tower
Multi-development programmes and multi-tower rollouts, scoped and priced to the full pipeline.
ROI bridge
Model absorption acceleration and the value of earlier pre-sales against campaign cost.
Open the ROI CalculatorLed by filmmaker Federico Casarella — enterprise-grade cinematic campaigns for the world's leading luxury brands. Our story →
FAQ
Good questions, straight answers.
How much does a development launch video cost?
Full launch campaigns start at $15,000, scaling with scope — render integration, number of unit types and campaign formats. See the pricing section for detail.
Can you film a development that isn't built yet?
Yes — render-to-film integration blends CGI and architectural renders with live cinematography so buyers experience the finished development before completion.
Do you produce the whole launch campaign, not just one film?
Yes. We deliver the brand film plus unit tours, social cuts, paid-ad edits and PR/trade-show versions — a full multi-format launch set.
Can content be phased across the sales cycle?
Yes — a retainer delivers phased releases from teaser to launch to sell-out, keeping momentum across the whole absorption period.
Let's begin
Let's launch it like it's already iconic.
Related: Luxury villas & estates · Real estate hub